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Why implement a user centric approach to mobile strategy

In this video, JP Luchetti, Consultancy Director at Mubaloo discusses why companies need to adopt a user centric approach to mobile strategy. Rather than focus on business goals, JP argues that companies should focus on end users, because it’s ultimately, it’s all about them.

In this video, JP Luchetti, Consultancy Director at Mubaloo discusses why companies need to adopt a user centric approach to mobile strategy. Rather than focus on business goals, JP argues that companies should focus on end users, because it’s about them.

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