Today EE launched its superfast 4G LTE network across 16 major cities in the UK. The fourth generation ‘Long Term Evolution’ technology boasts download speeds up to five times faster than 3G and promises a more reliable connection.
As with any new technology, it takes time for people to start adopting it. Some businesses may wait until they see of evidence of its benefits, others may start deploying it straight away. Either way, businesses around the UK need to consider how they can benefit from the opportunities 4G LTE will bring. In a recent survey commissioned by EE, 67% of organisations using 4G in the US have seen increased productivity as a result, and 60% of those asked are hoping to deploy 4G ‘within six months of launch.”
4G will allow organisations and consumers to access rich media while they are on-the-go, as well as offering faster download and streaming speeds. Businesses around the UK will be able to use these features to improve their customer interactions and internal business processes. For example, customer services teams will be able to offer improved communications through face-to-face real-time video calls, and retail companies, for example, will be able to improve their multichannel experiences by allowing customers to access extra product knowledge through rich media apps in-store. These are just a couple of examples how different industry sectors will significantly benefit from the super enabled network.
4G LTE will create opportunities for organisations to better themselves through mobile technology. Enterprise applications will now be able to run much faster allowing for heightened efficiency and productivity in the working day. Employees will be able to utilise cloud services, remote desktops and video conferencing all through a mobile connection while on-the-go, rather than having to rely on WiFi or waiting until they get back to the office.
EE hope to make LTE available to a third of the UK’s population before the end of 2012. There is no doubt 4G will have a great impact on the UK, but it is likely that this will be a steady process that will take time to reach its peak. One thing for sure is that the sooner businesses can look to harness the potential benefits 4G enables, the better.