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Amazon’s Fire Phone: 12 executives give their opinions

Just like the Kindle Fire HD, the Fire Phone is only adding to the fragmentation of developing for Android. The fact that it’s adding another dimension to thinking about dynamic tilting, and designing that into apps is a further issue. Amazon wants developers to create apps specifically for this phone, doing so requires optimising for Amazon’s forked Android. Read Mobile Industry Review to see what Mark had to say.

What did executives across the wider mobile industry in the UK make of last night’s launch of the Amazon Fire Phone?
I asked a series of executives from a wide variety of companies to give us their viewpoints. I also asked them to give us a one liner description on their company for a bit of context too.

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