Virtual Reality at Mobile World Congress

Jason Carter, Chief Digital Officer EMEA at IPG Mediabrands, offers his take on virtual reality at MWC. In previous years, the use of virtual reality has been confined to the gaming industry, but at MWC this year it became clear that brands are now discovering the...

Retail Innovations at Mobile World Congress

Sarah’s retail focused tour at this year’s MWC17 lists innovations such as using mobile wallet for loyalty schemes, created by Urban Airship and Apple pay. Many companies, including NTS and Genesis talked about seamless, proactive, personalised approaches...

The Future of Retail

What does the shopping experience of the future look like, especially in luxury retail? Many retailers today are looking to take advantage of new and existing technology to enhance their customer’s shopping experience, but not all gadgets and innovations are...

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