As one of the Senior UX/UI Designer at Mubaloo, I recently attended the TechXLR8 conference. Below is a quick summary of the event and my key takeaways.
The TechXLR8 conference hosted a range of industry leaders and enterprises already adopting the new emerging technology; augmented reality, mixed reality & virtual reality.
These new platforms are currently lending themselves to areas such as; learning, information gathering, training, product development in sectors such as; automotive, retail, construction, medical and entertainment. The industry leaders have made a claim in the not so distant future, users will be adopting some form of digital reality experience in their jobs and/or daily lives.
There’s been a shift in the age that we live in, we’ve had the Industrial Age, Digital age and now we find ourselves entering the experience age.Power-phrased quote of the day!
- The predicted statistics around ROI and foreseen budgets for these market sectors are staggering. There are only around 200 companies that specialise in the different digital reality markets at the moment, so its a prime time for agencies and internal teams to start proactively getting involved.
- There is a need to jump on the bandwagon when it comes to new technology. As a business though you need to ask yourself if this new experience is valuable to your customers and business goals. Staying true to your brand values is crucial for keeping trust and reassurance within the internal teams and your customers.
- ETSI & TechUK develop and test applicable standards for ICT-enabled devices. This may sound like a bad thing but in actual fact, it is good because it is helping to remove such varying experiences that could create a disconnect and distrust in the end product. They are also looking for business and creatives to get involved in building and developing these frameworks.
- The impact of 5G when it comes to devices, in general, is going to be massive. Even though it is still yet unknown how quickly this can be rolled out over the masses.
Top areas I found interesting:
- Fire investigation VR training which is now being implemented into other emergency services. It allows the user to immerse themselves in a crime scene where they can investigate and interact with the environment. Watch the BBC Click video
- The Hololens 2 has made massive leaps in hand tracking, voice input and their social space. Watch the live stage demo video
- Gensler has taken on VR/AR at pace and they’re the leaders in experimenting with new technologies in the architecture sector. They demonstrated a range of examples from virtual reality rooms where people are all collaborating together to a mixed reality view of a building being built (a concrete shell) where you can walk around and see the finished product. It’s all top secret and there are no real examples yet. Link to a preview
- GE has hit the market running when it comes to great VR experiences. Noticing the saving costs around being able to demonstrate million-pound machinery at exhibitions to knowing the retention of information through VR headsets. Watch the GE Power Flight in VR video
- Microsoft has created “Seeing AI” which is a free app that narrates the world around you. It is designed for the low vision community and it allows you to describe scenes, recognise people & emotions with a very quick text to speech reader. My favourite feature was the barcode scanner which tells you all the information on the packaging normally displayed in size 12 font. View the app here
- A few exciting (maybe not for you) examples of AI facial recognition was first an ice-cream parlour which could serve you your favourite flavour by reading your facial expressions. Secondly, Marmite did a tasteface campaign which analysed your face when eating there delicious brown nectar and gave a percentage of how much you love/hate it. Have a go with TasteFace here