Mubaloo is 10!

by | Jul 11, 2019 | Expert Blog, News & Opinion | 0 comments

This year we’re celebrating our 10 year anniversary.


Over the years we’ve seen some major changes to our business and the mobile world and we’ve successfully transformed to become one of the UK’s leading digital product and experience consultancies. We’re thrilled to be celebrating 10 years in this business and we’re taking this chance to reminisce some of the amazing achievements that have brought us this far.


Back in 2009, founder Mark Mason had a feeling that the iPhone might offer some potential, recognising the opportunity for businesses to use this emerging tech as a platform for engagement and value creation. Mubaloo was launched in Bristol before the app store existed and from day one it really led the market. As the industry emerged, we wrote our own rules and gained early recognition as App Developer of the Year for the first three years.


Apps were the new frontier and revolutionised how we all consume information and interact with brands. Customers were empowered to engage outside of the confines of their home or workplace, and the enablement of enterprise workforces meant that productivity went through the roof. Our work with London Air Ambulance (read here) is my favourite example of what’s possible when your team is connected and informed whilst on the move.


In 2016, Mubaloo was acquired by IPG Mediabrands and we moved our London team to the heart of IPG’s UK headquarters, where we sit within Reprise Digital UK. From our offices in London and Bristol, we now work alongside Reprise, UM and Initiative to solve problems for some of the world’s most ambitious brands. We’ve been able to build entirely new propositions through a combined focus on customer experience, digital innovation and performance. It’s a genuine honour to be part of a truly progressive group that actively celebrates diversity and equality through its values and actions.


As part of our journey, we’re proud to have delivered some true industry firsts. Hargreaves Lansdown was the UK’s first ever app to enable live trading of investments and enjoyed some time as top financial app. The Met Office weather app received 8 million downloads and was the 14th most accessed app in the app store.


In recent years, technologies such as voice skills, AR and AI have emerged alongside mobile as a way to drive engagement and simplify interaction. For Amazon, we worked with Initiative to create the world’s first voice enabled ad unit. For Hermes, we worked with McCann to deliver an AR- enabled app that challenges the market and enables new revenue lines. With a continued focus on customer needs, we help clients to validate these newer (and also more established) technologies, model commercial potential, create and deliver upon the digital experience.


I should probably mention at this point that there have been a LOT of acronyms, eras and principles, all which have helped to shape who we are today! There was the shift from waterfall to agile, from roadmaps to MVPs, from workshopping a solution to JTBD (read blog here), the early debate of native v web apps and more recent reflection of bespoke v off the shelf (read blog here). As we’ve become more tech agnostic, I’d like to think we’re more pragmatic.


And we’ve had a lot of fun along the way. Highlights include helping Initiative to win a Cannes Lion for our work with Amazon, becoming an official Apple Enterprise Mobility Partner, talking at Mobile World Congress, attending WWDC, not to mention our infamous Christmas trips. Less said there though!


We wouldn’t be where we are without the contributions from a diverse and talented bunch of people who are truly prepared to question how the world works and push for better. So thanks to everyone who’s come on this journey so far – our wonderful team past and present, our clients, partners and office dogs. Thank you for all playing your part in delivering something pretty special!


Here’s to the next 10 years…


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