The Internet opened up the world of online retailing, enabling consumers to buy virtually anything they wanted and have it delivered to their home, office or another convenient location.

Smartphone apps, along with the rise of shopping through mobile optimised websites, has made it easier than ever to get what we want or need.

Indeed, according to the Global WebIndex Q4 2014 report, the UK leads the world with e-commerce, with 64% of the national population having purchased a product online in the past month.

Yet, as the popularity of online shopping has increased, extra demand has been put on the logistics firms that make the deliveries. This was especially prevalent over the Christmas period, where there were multiple reports of failed deliveries, items turning up damaged or left in bins.

It is clear that in some instances, the final leg of the online shopping experience is failing to live up to expectations

Here, JP Luchetti, Mubaloo’s Consultancy Director tells Internet Retailing what logistics and online retailers need to do, to close the gap in the retail experience, by utilising the apps and smartphones found in the pockets of millions of consumers.

Click here to read the full article from JP Luchetti on Internet Retailing.

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