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After Gartner Symposium, where the agenda for IT was set for 2016, this week we’re at Apps World, where companies learn about just how big the mobile ecosystem has become. Here are some of our highlights from the Twittersphere.

JP Luchetti, Mubaloo’s consultancy director gave a presentation at the Enterprise and DevOps stage. To a packed audience, JP spoke about the importance of taking a user centric approach to mobile strategy.

Discussing a user centric approach, a panel spoke about the need to engage with your app users and encourage app retention.

When it comes providing a personalised app experience through push notifications, companies should never guess, they should know.

TimeOut took to the stage to talk about their digital transformation from print to mobile.

With a fantastic first day at Apps World, tomorrow is sure to be a belter. Make sure to come over and speak to us and catch talks from Sarah Weller, joint managing director and Mike Crooks, head of innovation at Mubaloo Innovation Lab.

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