Over the past few years, we have seen a sharp rise of interest in enterprise mobility. As firms move beyond devices, to apps and services that help to drive value, we are in the software era of enterprise mobility. The biggest technology companies in the world, including Apple, IBM, Samsung and SAP, are heavily focused on creating the tools that are helping companies transform their operations.

However, not all companies have started to realise the potential of mobile. Often businesses are still not thinking beyond developing a singular app. Even now, some companies create apps which fail to deliver any real value to end users, leading to wasted resources. When effective apps are created in the enterprise, they can help to increase productivity, improve operational processes and facilitate current ways of working.

When thinking about mobile strategy it should be integrated as a core part of the business strategy. This is how companies can gain the most from mobilising their organisations.

Ensuring a comprehensive mobile strategy takes time, here are some considerations C-Level executives needs to bare in mind:

Mobile strategy
In enterprise, apps should be used to solve a problem. In order for the app to give true value, the business needs to understand the root of the problem. It’s important to understand how mobile can facilitate improving a process, both with clever UI and intuitive functionality. Using a tool such as roadmapping, mobile strategies can not only begin to solve the problem at hand, but also discover new opportunities for future implementation.

API first approach
Using an API foundation strategy means that with changes in operating systems or hardware, companies can adapt quickly and work in a more agile way. By having a formal separation between the front end and back end systems, API first facilitates the creation of apps that can be used in conjunction with various devices.

App support
The beauty of apps is that they can be improved upon over time, based on how they are used; they can also be further developed to respond to operational changes. It’s important to understand that an app requires ongoing maintenance and support. Mobile has ushered in a new paradigm, where operating systems get updated every year and owners upgrade devices every few years.

Apps need to be updated to ensure that they still work and that any discrepancies are addressed to avoid the effect it could have on usability. Monitoring and tracking app usage, through the use of analytics, is key to understanding how apps are being used. This information can be used to make further improvements, or even find new opportunities for mobile. Sometimes, this information may even deliver value to the business. Without analytics in place, the app will quickly become outdated and not operate to its full potential.
Enterprise mobility extends much further than simply having a mobile presence.

Companies should be asking about how processes can be re-engineered for mobile. They should be thinking about whether mobile can help to improve visibility and reduce the amount of time it takes to complete tasks. They should be asking about new technology coming in and how they can best make use of it. They should be asking about what their competitors or companies in other industries have done with mobile and how they can learn from their mistakes and successes.

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