Mark’s new role will see him take responsibility for Mubaloo’s technology strategy which includes managing the delivery arm of Mubaloo involving iOS, Android, Web, QA and UX as well as project management. In addition to this, he will also be creating and driving the vision for Mubaloo’s Innovation Lab. He joins Mubaloo from IBM, where he spent the last 2 years as Head of Development/Architecture, working across Monitise and managing large technology delivery teams.

Mark commented: “I am very pleased to be joining Mubaloo at such an exciting time. In the space of a few years, Mubaloo has transformed from innovative start-up to award-winning enterprise consultancy, driving innovation and enabling its clients to perform more effectively in business. As a recent acquisition of IPG Mediabrands, one of Mubaloo’s key areas of focus is to invest in its Innovation Lab to develop the mobility solutions of the future and I look forward to working with a team who is equally keen to deliver this vision our clients.”

In other IPG Mediabrands news last week, UM London appointed Matt Morgan to lead its digital transformation as new managing partner for digital. Morgan will aim to develop new ways of working together within a culture of innovation and will also be the digital focal point for UM London’s key clients, leading strategic digital projects and working alongside the planning teams to formulate strategies for clients.

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