By teaming up with a developer, EE can help shape bespoke apps for enterprise customers that take full advantage of mobile broadband and hence drive traffic. At Apps World in London one such app in development was outlined to Telco-OTT Today.

UK LTE pioneer EE and mobile app developer Mubaloo are creating a mobile solution for London’s Air Ambulance (LAA). LAA is a rapid response unit that dispatches helicopter assistance to the scene of serious incidents in and around the M25 motorway that circles the capital.

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