We’re really pleased to announce a recent collaboration between Haymarket Media Group and Mubaloo that will drive the next phase of evolution for some of their consumer apps.
We’re currently working with Haymarket to jointly research and build apps that showcase the valuable content of the group’s leading motoring brands, including What Car?, Autocar and Pistonheads. The data generated by these brands will be analysed and used to develop three new and innovative apps that will serve the 8.5 million monthly unique visitors. In the second half of 2014, we’ll be looking into a series of further developments across Haymarket’s brand portfolio.
Alastair Lewis, Brand Director for Autocar said:

“This partnership, and the setting up of a new team to focus on app development, will hasten our understanding of how we can create great mobile products for audiences and clients alike in our key markets.  It is early days but we’re tremendously excited about the direction in which this new partnership could take us.”

Gemma Coles, Director of Mobile Strategy at Mubaloo added:

“Haymarket understands the importance of evolving their brand and channels of distribution. Through running strategy workshops, we’ve helped to explore how data from multiple sources can redefine Haymarket’s offering and create new user experiences. Haymarket really understands the role that mobile plays in today’s world. We are pleased to work alongside the company in helping to create innovative new platforms.”

You can read the full press release on the Haymarket Media Group website.

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