iBeacons is a core-location technology that’s been enabled in iOS 7 to help pinpoint exactly where a device is on a micro level, even if that device is deep underground. Rather than using GPS, cellular and wi-fi to locate the device, iBeacons use Bluetooth Low Energy (BLE) to look for beacon signals from other BLE emitters. People have asked why Apple hasn’t adopted NFC; this is the answer.
Read the full article here: Mobile Marketing Magazine

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