On Thursday 25th June, IDC is holding its annual Enterprise Mobility Conference at the Victoria Park Plaza Hotel in London. This year, the conference is focused around the influence of smartphones and tablets in enterprise, something that Mubaloo has been focused on for the past few years.

Further topics include the need for trust and security, both on the user side and at an overall business and IT level to ensure corporate data is secured and can be safely removed from devices. With the continued rise of apps and the proliferation of mobile devices across business teams, the conference will also be exploring the topic of taking a mobile-first approach.

All of this translates into the ongoing digital transformation of the enterprise that’s been accelerating over the past 40 years. Underpinning all of this will be sessions that cover different approaches to mobile strategy, targeted towards C-level executives, IT directors and heads of mobile.

As a proud diamond sponsor, Mubaloo will be presenting at the IDC Enterprise Mobility Conference to educate businesses across the UK on strategically mobilising their enterprise.

Mubaloo’s consultancy director, Juan Pablo Luchetti, will be discussing how mobile strategy can lead business-wide innovation initiatives, touching on the idea of linear and non-linear approaches for strategy. Other expert speakers include: John Delaney, associate vice president of European Mobility, Philip Carnelley, research director at European Software Group and Yad Jaura, marketing director at Globo.

If you work for an end-user organisation, the event is free to attend. Click here to register for this thought-provoking conference presented by leading enterprise mobility solution providers.

About IDC
IDC, part of the International Data Group is a global provider of market intelligence, advisory service for the information technology, telecommunications and consumer technology market. Researching and analysing industry opportunities and trends, IDC helps companies worldwide make fact-based decisions in IT.

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