History: The Agile Manifesto

In 2001, representatives from extreme programming, SCRUM, DSDM, adaptive software development and pragmatic programming created what was known as the Agile ‘Software Development’ Manifesto. The purpose of which was to create an agile alliance to support others in their profession to help develop agile methodologies for software development (Highsmith, 2001).

Agile in 2016

Agile is now one of the biggest movements of the moment, where both agencies and corporates are adopting agile models to deliver consumer-led, iterative mobile solutions as part of a longer term strategy. For many, this is seen as a route to establish and maintain the optimum product or service.

The mobile market has matured and investment in a mobile presence has moved a long way from tactical gimmicks. Agile is now an intrinsic part of many company’s service offering, playing a key role in how companies operate and present themselves to the market. The longer term view sees a departure away from waterfall methodologies and instead continual development cycles are used, with ongoing improvements implemented based on user feedback.

Recognised for offering flexibility, speed of updates and product ownership, agile still leaves questions unanswered. How does the transition affect the people within the business, delivery processes, and the ultimate product? And how do the challenges differ between agency and client side environments? For this reason, Mobile Monday decided to host their 7th event with ‘Agile’ as the theme.

Darwin Peltan, Consultant Product Manager and Keith Jackson, Pragmatic Agile Coach, were the evening’s first speakers, who gave a talk about the benefits of agile for end clients and agencies.

Darwin spoke about the benefits of selling a fixed price discovery phase to build confidence with new clients ahead of immersing them into agile UX or development sprints. Keith reflected on the balance of keeping an agency team fresh and suggested that each individual should ideally be completely dedicated to an agile team, with the team assigned across a portfolio of clients or projects.

Darwin and Keith

John Moe, CTO at the RAC followed on from Darwin and Keith where he spoke about his recently published blog, 30 years of Agile, which focuses on his personal history of agile’. John described developing in an agile way back in the 1980s when it was known as prototyping or Rapid Application Development (RAD). John highlighted that whilst the current agile method is relatively new, the approach is well proven as a means to get closer to the users and sponsors, build something, gain feedback and deliver something sooner.

John then went on to describe how agile has been introduced to the RAC in Bristol for the development of their website and how it has been adopted across digital marketing. This has ended up as a mainly scrum-based method but has split the process into an upstream (design) 3-week sprint and a downstream (development) 3-week sprint.

John Moe

The evening drew to an end with a fantastic panel discussion where the other speakers were joined by Claire Banks, Managing Partner at McCann Bristol. Claire spoke about the importance of the sponsor having a vision and the benefit of using chemistry meetings to explore or establish rapport and ways of working.

MoMo panel

A great topic for the last Mobile Monday Bristol of the season, however, they are not disappearing for too long. Mobile Monday Bristol will be back again in September for discussions on mobile in ‘Transport’.

MoMo attendees

To attend the next event, or to speak at one of the events, you can contact chris@thegigglegroup.co.uk. Alternatively, you can keep up-to-date with the latest events on Twitter, LinkedIn, and Facebook.

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