Once again, Mubaloo will be exhibiting and speaking at Apps World on the 18th and 19th November at the ExCel, London. Bringing together startups, entrepreneurs, industry leaders and technology influencers, the event discusses innovative trends in technology and mobile apps.

The event has attracted an impressive list of of speakers including Amazon, Google, IBM and Uber, to name a few. Recognised by Gartner as a niche digitisation service provider, Mubaloo will be presenting over the two days to provide delegates with industry insight and value added takeaways.

If you would like to come speak to us about mobile innovation for the enterprise and our work with the likes of Hanson, Equiniti, London’s Air Ambulance and SEI, we will be at stand 131.

Wednesday 18th November – 10:25am

Enterprise and DevOps World

Case study: It’s not me, it’s you. Taking the user centric approach to mobile strategy

Mubaloo’s Consultancy director, Juan Pablo Luchetti will explain:

  • Why the only opinion that matters is the users’
  • Why adoption only happens when you make life easier for the user
  • To figure it out, you need to fail fast, fail better
  • Adopting a minimal viable strategy to build a dynamic roadmap

Thursday 19th November – 12.10pm

Mobile strategy and marketing

Panel Discussion : Using location based technologies to complement the UX

Mubaloo’s joint managing director, Sarah Weller will be joined by National Express, TUI Group, Urban Airship and TRAFI to discuss:

  • Best practices on targeting consumers based on location
  • How to drive engagement of the user using rewards, loyalty and increase sales
  • Benefits of geo-targeting, geo-fencing and real-time marketing
  • Best practices in highly targeted push messages

Thursday 19th November – 12.20pm

Enterprise and DevOps World

What a human centric approach to IoT means to business improvement

Mubaloo Innovation Lab’s head of innovation, Mike Crooks will be covering:

  • Why a connected environment is as much about the things, as it is the people
  • Why actions speak louder than data
  • Monitoring versus interaction
  • How many companies are already using IoT without realising it

On Wednesday night, Mubaloo will be attending the Appsters in association with Apps World where we have been shortlisted in four categories including Developer of the year.

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