Over the past two days Mubaloo has been at Mobile Apps World at Dexter House in London. The theme for the two days: “Unlocking the Secrets of Monetisation and Mobile Retail” and the programme consisted of talks from the likes of Skype, Blackberry, Debenhams, Mastercard, our very own CTO Ben Trewhella and many more.

With a balanced mix of talks, case studies and roundtables, the sessions addressed the following topics:

  • The Evolving Mobile Ecosystem
  • Mobile Innovation and Value Creation
  • Mobile User Behaviour
  • Social Mobile
  • Introducing the Mobile Wallet
  • Mobile Retail Revolution
  • Pocket Marketing
  • Making mApps Smarter and More Profitable

There was also plenty of time for networking and it was great to meet some of the other attendees and continue the debates outside the conference room!

To find out more about the event visit the Mobile Apps World website  or have a look at our Twitter page to see our tweets throughout the event. The presentation slides are also hopefully going to be online soon so we will keep you posted!

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