On July 1st, Mubaloo will be speaking at the FMCG e-commerce brand management workshop hosted by Brand Online. With a focus on helping companies increase online sales, this event will look to educate brand markets about the science of e-commerce and the technology that can be used to drive online sales.

More people than ever before are using the internet for their purchasing habits. With the meteoric rise of smartphones and apps over the past few years, this means that mobile has also seen huge rises in people buying things online. It is therefore more important than ever for marketers to understand how to engage with customers online.

According to the latest retail sales index from the Office for National statistics, online sales accounts for 11.4% of total UK retail sales.

Sarah Weller, Mubaloo’s London managing director will be touching on the influence of mobile and its continued impact on e-commerce. Following on from Sarah, Mike Crooks, MiBeacons development director will be educating on the future of real time engagement with beacons technology.

During this session you will:

  • Understand how the integration with beacon technology can change retail by influencing real time purchases
  • Learn about how this technology is using brand loyalty to increase impulse sales with the use of case studies
  • Learn how to incorporate this technology into an effective digital strategy

If you would like to join us at the event, head to www.brand-online.co.uk and book your tickets today. Don’t forget to use the code ‘mubaloo50’ to get a £50 discount.

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