Shift19- Digital Transformation Conference
Gemma Coles – Head Of Mubaloo
Our first edition of Shift 19, our Digital Transformation Conference, was a resounding success!
Over 80 senior business leaders joined us last Tuesday the 30th April to hear thought leaders from across the UK have their take on digital transformation, innovation and CX!
Our speaker lineup included Stephen Edwards from Amazon, Nic Cumisky from Google, Milan Lakhani from Konica Minolta and Andy Fairclough from Reprise. To bring examples of digital transformation initiatives to life, we also invited our key clients Hermes and ABRSM.
After a quick introduction, the day was kickstarted by our very own Marcus Wareham, Strategy Director at Mubaloo. With an emphasis on the culture shift needed to enable digital transformation, he mentioned the importance of understanding customer needs and jobs to be done and the three areas of digital transformation: Experience Transformation, Business Transformation and Cultural Transformation.
The takeaway from Marcus’ session was that companies need to enable a shift within the organisation from politicians to entrepreneurs, from hierarchies to networks, from inside to outside (Looking inward will only stifle your ability to innovate and find opportunities for growth, you should focus on the user).
Next up were our clients Tripta and Richard from Hermes. Hermes is undergoing an in-depth digital transformation project now in its third year; they highlighted their whole journey from the moment they decided it was time to make parcels personal again to a full re-brand and new digital products such as website, app and added services like AR parcel messages called Hermes Play.
Before we headed to the first break of the day, it was time for Google to talk us through next-generation mobile experiences and the impact of making mobile first digital products that match users expectations of speed and frictionless experiences.
After the break, we heard from guest speaker Milan Lakhani from Konica Minolta that culture is the biggest barrier to innovation. Milan showcased how Konica’s CEO put in place policies that enhanced the culture of innovation and transformed the business from top to bottom, he left us with their ten lessons learned through this whole process.
After Milan, Andy Fairclough head of Insights from Reprise Digital (Mubaloo’s parent company) spoke about the difference between data and insights and the pitfalls of many data led exercises such as echo-chamber effects and misrepresentation of data.
Next, our very own Catherine Jordan (Mubaloo’s Client Services Partner), alongside Sue Cambridge and Stuart Briner from ABRSM (Associated Board of the Royal Schools of Music) joined Andy on stage for a fireside chat on ABRSM’s digital transformation programme, Key Change. Having partnered with ABRSM for this programme, it was great to share with the audience the drivers and challenges of transforming a business after 130 years of existence and what digital products were delivered so far in this journey.
After a short break, we were ready for the last session of the day.
Amazon’s Stephen Edwards brokedown Amazon’s pillars for innovation, their customer obsession and tactics used within Amazon to ensure an open culture where everyone can take part in innovation and help transform the business. He also took questions from the captive audience keen to learn more on how Amazon continuously disrupts businesses everywhere.
As the event came to a close, we were pleased to be joined by our guests for drinks with the best views in London
I’d like to take this opportunity to thank everyone that attended, our wonderful clients, and our speakers. Thank you for making Shift such a great event and we can’t wait for next year!
To know more about Shift, visit www.mubaloo.com/shift.
Have questions about the content and the day? Get in touch today.