Digital product development has changed dramatically over the last few years. Whereas consumer apps developed by brands to engage their audience and generate revenue have long become part of everyday user activity, enterprise mobility and the use of other digital products such as chatbots and Alexa skills are still a new consideration for many businesses. Given that the mobile workforce is omnipresent in every industry today, developing an internal app or other digital product to speed up administrative processes and support customer service activities can not only make a business more productive, but also improve collaboration and increase efficiency.

A digital product encompasses any solution that delivers value to its users over a mobile device or devices (phones, tablets, watches etc.). This could be a responsive website, emerging technologies or even an element of functionality that will be delivered as part of an existing or third party digital product. What is key is that the value you are driving to your customers defines the product, not the technology used to deliver it. You are not defining an app or a website but a value proposition and determining the best way in which it should be delivered to the user.

Whether it is customer or enterprise focused, a ‘good idea’ is a great start but realising this in the delivery of a successful digital product can be challenging. Mubaloo often speaks to companies who have focused too much on business objectives, rather than users, about apps and other digital products that have not proven to be good investments, as they do not deliver real value to the end user. Disappointments such as these can be avoided with careful planning and a user-centric approach. Over the last 7 years of building apps and other digital products, Mubaloo has developed its key success factors framework. It is an easy way to define the best product to meet the needs of your customers or users and ensuring that key elements are not overlooked during the product life cycle. The product life cycle describes a sequence of stages from concept, to introduction, growth and maturity and finally, decline.

Mubaloo has defined six Key Success Factors to digital product development in its upcoming White Paper: Product, User Experience (UX), Integration, Security, Change Management and Technology. Fully understanding these will help to not only build the foundations for successful digital product development but allow for a health check to be easily carried out throughout the product’s lifecycle.

The framework has been designed to help make a holistic assessment of your digital product; this will help to both identify the key challenges that you face and communicate these challenges to other members of your team or third party providers.

The Six Key Success Factors for Digital Products White Paper will be available for download from the Mubaloo website later this month.

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