The rapid growth of smartphones has opened up a new channel of communication in Financial Services. Not only do customers want instant access to their accounts and portfolios, they also want to be able to trade and monitor daily financial movements.

Mubaloo is one of the leading developers of mobile apps in the Financial Services sector. We have a wealth of experience in planning, creating and developing apps across a wide range of FS companies including Hargreaves Lansdown, RBS, Focus Solutions, PWC, AXA Insurance, Allianz, RSA, SAGE and Towers Watson.

This half-day seminar is designed to give you a warts and all view of mobile apps. We will uncover what works and what doesn’t and how you should plan for app success.

The event will cover:
An overview of the app world from the coalface:
The smartphone market is rapidly evolving with some manufactures succeeding and some falling by the wayside. We’ll show you what’s happening out there and where you should be investing your mobile efforts.
From UX to UI – Designing for mobile devices: 
We’ll discuss the design process, show you why functionality should always come first and explain the importance of designing for different devices.
How secure are apps:  
Security is a big issue in app development but not one to be scared of. We’ll show you what FS companies are doing to secure their apps in terms of best practices, management, device policies, enforcing pin codes and remote wipe.
10 Common & Costly mistakes in app development: 
Having developed over 120 apps we’ve come across the odd problem here and there. We’ll share with you what you can do today to avoid some of the more obvious pitfalls in developing your app.
Who is this seminar for?
If you’ve been thinking about developing an app for your FS business then this event is for you. Marketing, operations and IT functions will all find this event a useful introduction to the app development process.
09.30 : Registration & breakfast
10.00 : Start
A view from the coalface
From UX to UI
How secure are apps?
10 common & costly mistakes
12.00 : Lunch
13.00 : End
Registration and Cost:
To avoid dropouts we charge a small fee of £69.00+VAT. If you sign up we will invoice you this amount. Delegates can cancel up to 21 days prior to the date of the event.
Attendence £69 +VAT
MWB 60 Cannon Street, London   |   17th November  2011   |   9.30am Registration

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