According to Deloitte’s ‘Upwardly Mobile’ report, 56% of Gen Y respondents believe mobile improves their productivity, yet only 21% of employees in large organisations are equipped to work away from their desks. In addition to this, 39% of employees said they would be productive at work if they could perform tasks from more convenient locations. The report, commissioned by our custom business apps partner, EE, highlights the state of mobile working in the UK today.
It seems as though British businesses have fallen behind other countries in terms of mobility. This is mainly due to barriers that include the cost of mobile technology and also the threat to confidential data. According to the report, 63% of respondents said that organisational security policies restrict their choice and use of mobile technology.
“When the value of mobility is properly understood, these concerns can pale away.”
To overcome these concerns, businesses need to become properly educated on how mobility can be used a strategic enabler. Businesses seem to be focusing far too much on the mobile technology itself, cost of devices for example, while this is still important, they also need to be thinking about how mobile technology is transforming and changing the ways of working.
The report investigates how mobile strategy, process, technology and culture currently impact the productivity of British businesses and looks at how they can evolve the mobile-enabled workforce to bring about transformational change. Interestingly, the report tells us that a third of employees can think of better ways of working using mobile technology in their everyday jobs, but most are not being given the opportunity.
It’s key that businesses are looking further than the costs and security concerns involved in their mobile strategies and understanding how mobile can improve business productivity and efficiency, as well as customer journeys.
We work with EE’s customers, as well as our own, to help them better understand their mobile strategies and also help them to see the return on their investment in mobility, in particular, their return on customised mobile apps. We’ve developed bespoke apps for a number of clients that have helped improve their business processes and efficiencies, as well as staff productivity.
As EE’s custom app partner, Deloitte interviewed us about some of our case studies and experience working on enterprise apps. One app in particular that is mentioned in the report is the app Mubaloo delivered for UNITE. The student accommodation company reported an increase of up to 30% in jobs completed by their facilities teams. This is a great example of how apps can be used to improve business processes and the value that can be subsequently realised.


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