In this write up of Mubaloo’s acquisition, The Drum said:

Mubaloo has been acquired by IPG Mediabrands, in order to bolster its mobile offering to clients, particularly in app development and the integration of Internet of Things technologies, such as location-tracking.

Mark Mason, chairman of Mubaloo, explained that it would also mean the firm’s resources could be extended to Ansible, the consumer mobile arm of Mediabrands.

“By bringing Mubaloo within the group of IPG Mediabrands companies, it is now able to offer the leading UX capabilities, specialism with complex backend systems and cross-platform development skills, that companies increasingly need.”

To read the full article on The Drum, click here.

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