In this write up of Mubaloo’s acquisition, FierceCMO said:

UK-based app developer and mobile agency Mubaloo has been acquired by ad agency IPG Mediabrands, in a move to increase IPG’s mobile campaign capabilities.

“Mobile is clearly the future of communication and the biggest opportunity for marketers,” IPG chief digital officer Jason Carter said in this Forbes article. “However, we saw that consumers are way ahead of brands in this space and realised that we needed to assist our clients to move beyond just mobile media. This move helps them to develop all aspects of mobile marketing and fully leverage the opportunities that connected consumers represent.”

To access the full article on FierceCMO, click here.

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