Mark Mason and Jason Carter recently spoke to Theo Priestley, at Forbes. The article discusses trends in the market and how marketing agencies are competing for mobile dominance and Mubaloo will support IPG Mediabrands’ position as market leaders.
As Theo discusses in his piece:
Delivering mobile experiences to the masses in real time will have a huge impact on enterprise infrastructure, and media agencies require the ability to support and deliver benefits to clients in this regard.
To read the full story on Forbes, click here.