In this write up of Mubaloo’s acquisition, MarketingTech said:

Global media firm IPG Mediabrands has acquired enterprise app development house Mubaloo to improve its mobile experience and bolster its UK presence.

The deal will see Mubaloo housed in IPG’s Ansible mobile agency arm. IPG sees its four main digital service areas as programmatic, search, social, and mobile, and while the agency giant has managed to grow some of these areas organically in its business, it has adopted an acquisition strategy in this instance.

“Mobile was critically important,” Jason Carter, IPG Mediabrands EMEA chief digital officer tells MarketingTech. “We knew we had to accelerate what we were doing, and we also knew that just buying media in mobile wasn’t enough. To really be able to influence consumers across mobile, we needed to be able to touch them across a number of different touchpoints.”

To read the full article on MarketingTech, click here.

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