In this write up of Mubaloo’s acquisition, MediaWeek said:

IPG Mediabrands has bought British enterprise mobile consultancy and app developer Mubaloo.

Mark Mason, Mubaloo’s chairman and founder said: “Over the past six years, Mubaloo has seen exceptional growth, helping clients dramatically improve their operations. As apps have come to dominate mobile usage, IPG Mediabrands identified the need to have the best consultancy, app design and development talent.

“By joining forces with them, Mubaloo is able to expand globally and offer mobile transformation to IPG Mediabrands’ prestigious client base.”

Jason Carter, the chief digital officer, EMEA, for IPG Mediabrands, said: “Mobile is clearly the future of communication and the biggest opportunity for marketers. However, we saw that consumers are way ahead of brands in this space and realised that we needed to assist our clients to move beyond just mobile media.

“This move helps them to develop all aspects of mobile marketing and fully leverage the opportunities that connected consumers represent.”

To read the full article on MediaWeek, click here.

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