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What is the Post App era?

Over the past year, Gartner introduced a term called ‘the post app era’. Some may take this to mean that Gartner is predicting that the app industry is starting to stagnate or slow down. However, in truth, Gartner is actually saying that the role of apps is increasing...

3D Touch: The Death of Splash Screens?

A few years ago, Mubaloo waged war on the use of Splash Screens for iOS apps. The key reasons for our disdain of them were: Many companies see splash screens as a way to push their branding when a user opens an app Splash screens mean that users have to wait longer to...

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