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Mobile Marketing: story of an acquisition

Mobile Marketing had already reported on the acquisition earlier this year, so were keen to see how IPG Mediabrands and Mubaloo had developed their collaboration over the course of 2016. Mobile Marketing caught up recently with Sarah Weller, Mubaloo Managing Director,...

Mubaloo joins IPG Mediabrands

Mubaloo recently announced that the company has joined IPG Mediabrands group. IPG Mediabrands has witnessed the changes mobile and digital is having across all aspects of media, consumer behaviour and how businesses operate. In recent years, CIOs and CMOs have needed...

The Drum: Mubaloo acquired by IPG Mediabrands

In this write up of Mubaloo’s acquisition, The Drum said: Mubaloo has been acquired by IPG Mediabrands, in order to bolster its mobile offering to clients, particularly in app development and the integration of Internet of Things technologies, such as...

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