How data is shaping the beautiful game

Rising political instability worldwide, the use of social media as a medium for protest and the ever-evolving way in which people can voice their thoughts – people are making their voices heard across the globe. In business, especially, the opinions of the public are...

Mobile app analytics: driving adoption

Mobile app user adoption success is driven by awareness, engagement and retention. If your app fails to achieve adoption, it will fail to achieve results. A thorough knowledge of user behaviour will give you a deeper understanding of how to drive successful adoption....

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