Mobile app analytics: driving adoption

Mobile app user adoption success is driven by awareness, engagement and retention. If your app fails to achieve adoption, it will fail to achieve results. A thorough knowledge of user behaviour will give you a deeper understanding of how to drive successful adoption....

LSE Retail, Media & Technology Conference 2016

Last Saturday I spoke at the London School of Economics’ Retail, Media and Technology Conference to share Mubaloo’s experience with beacon technology. As an event focused on emerging tech, I was keen to share real world commercial use cases of the technology and how...

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