“Boy, have we patented it!” iPhone turns 10

The term ‘smartphone’ is synonymous today with mobile devices that feature a full size screen and operate on multi-touch, i.e. by our fingers touching the screen, allowing actions like scaling to be executed with two or more fingers. But this was not always the case,...

Mobile Marketing: story of an acquisition

Mobile Marketing had already reported on the acquisition earlier this year, so were keen to see how IPG Mediabrands and Mubaloo had developed their collaboration over the course of 2016. Mobile Marketing caught up recently with Sarah Weller, Mubaloo Managing Director,...

Mobile app analytics: driving adoption

Mobile app user adoption success is driven by awareness, engagement and retention. If your app fails to achieve adoption, it will fail to achieve results. A thorough knowledge of user behaviour will give you a deeper understanding of how to drive successful adoption....

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