How data is shaping the beautiful game

How data is shaping the beautiful game

Rising political instability worldwide, the use of social media as a medium for protest and the ever-evolving way in which people can voice their thoughts – people are making their voices heard across the globe. In business, especially, the opinions of the public are...

Mobile app analytics: driving adoption

Most people today will track what users are doing in their apps and will generate mountains of data, but unless you know what you are looking for, and why, the data is meaningless. Darren Ball, Mobile Strategy Consultant at Mubaloo, shares a framework we use to help...

Mobile app analytics: driving adoption

Mobile app user adoption success is driven by awareness, engagement and retention. If your app fails to achieve adoption, it will fail to achieve results. A thorough knowledge of user behaviour will give you a deeper understanding of how to drive successful adoption....

The reality distortion field of IoT

With the number of connected devices expected to increase rapidly over the coming years, Mike Crooks, Head of Innovation at Mubaloo Innovation Lab, recently wrote an article for IoT Global Network about the reality distortion field of IoT. Mike writes, “everywhere you...

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