Beacons – Stop Gap Technology?

In 2013 when iBeacons were quietly announced by Apple at WWDC, early speculation focused on using the technology in retail. While Mubaloo Innovation Lab has helped retailers and advertisers mature the consumer use cases and develop valuable solutions to help enhance...

Why indoor location matters and how to leverage it

“Give me directions to Levi’s, Westfield White City” Here’s the scenario: You urgently need new jeans and so need your phone to get you there as quickly as possible. This means knowing either where in the car park you need to park, which tube station exit is best,...

What is the MiBeacons platform?

Tom Barbour, Mubaloo Innovation Lab’s Technical Project Manager talks about the features of the MiBeacons platform and why they are important in beacon integration.

Beacons technical overview 2015

By 2020, Bluetooth Low Energy (BLE) beacon shipment will exceed 400 million units with revenues expected to break the US $1 billion mark, contributing to the growing Internet of Things and marking out Beacon Technology’s role in this space. With the recent...

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