Beacons – Stop Gap Technology?

In 2013 when iBeacons were quietly announced by Apple at WWDC, early speculation focused on using the technology in retail. While Mubaloo Innovation Lab has helped retailers and advertisers mature the consumer use cases and develop valuable solutions to help enhance...

Why indoor location matters and how to leverage it

“Give me directions to Levi’s, Westfield White City” Here’s the scenario: You urgently need new jeans and so need your phone to get you there as quickly as possible. This means knowing either where in the car park you need to park, which tube station exit is best,...

Mobile Monday does IoT

Currently, there is a major, multi-million pound experiment in Bristol to create the smart city of the future. The Bristol is Open project includes high speed broadband, sensors everywhere and a £12 million supercomputer that will power a smarter city. Some of the key...

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