Personalisation: the key to getting it right

Mobile, is instant, personal and contextual. It is not only the ideal medium to help brands connect with consumers in a more relevant and targeted manner, but it is literally transforming what is possible in providing personal, contextual experiences. Providing a...

Mobile strategy is business strategy

Mobile is quickly becoming the preferred way consumers interact with brands. As being able to access information, make decisions and complete purchases is possible anywhere, anytime, through mobile; apps have become the dominant touch point for interaction with...

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