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A dual-approach to mobile strategy

Mobile Strategy enables companies to adapt to the evolution of business technology, providing them with a competitive advantage that can see companies leapfrog ahead of competitors. Companies who are successful with mobile generally see huge improvements to their...

Bespoke v.s Off-the-shelf

There are three types of enterprise mobile apps: Built-In (i.e mail or calendar), Off-the-Shelf (i.e. from the app marketplaces) and Bespoke (created for a company). A good mobile strategy incorporates all three in a way that maximises Return on Investment (ROI). This...

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