Mobile strategy is business strategy

Mobile is quickly becoming the preferred way consumers interact with brands. As being able to access information, make decisions and complete purchases is possible anywhere, anytime, through mobile; apps have become the dominant touch point for interaction with...

Infographic: Five rules for mobile commercial success

As mobile devices become more accessible to a wider demographic of consumers, we’re seeing steady growth in the numbers of people making purchases on their smartphones and tablets. However, saying this, conversion rates on smartphones lag behind those on tablets and...

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