Building the business case for mobile apps

According to a report by IBM, 73% of enterprises have seen measurable ROI from mobility initiatives, and mobile-first workers are seeing 40%+ increases in productivity. There is no denying that mobile is vital for companies to focus on. We have moved well beyond the...

Mobile Monday Bristol #4: UX Deep Dive

As users across digital platforms have become more educated about interfaces and adept at interacting with technology, so expectations have been raised for user experience. User experience (UX) has become one of the most valuable skills for graphic designers to have...

Personalisation: the key to getting it right

Mobile, is instant, personal and contextual. It is not only the ideal medium to help brands connect with consumers in a more relevant and targeted manner, but it is literally transforming what is possible in providing personal, contextual experiences. Providing a...

Mubaloo joins IPG Mediabrands

Mubaloo recently announced that the company has joined IPG Mediabrands group. IPG Mediabrands has witnessed the changes mobile and digital is having across all aspects of media, consumer behaviour and how businesses operate. In recent years, CIOs and CMOs have needed...

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