Mobile app analytics: driving adoption

Most people today will track what users are doing in their apps and will generate mountains of data, but unless you know what you are looking for, and why, the data is meaningless. Darren Ball, Mobile Strategy Consultant at Mubaloo, shares a framework we use to help...

Apps World – Key takeaways from day 1

After Gartner Symposium, where the agenda for IT was set for 2016, this week we’re at Apps World, where companies learn about just how big the mobile ecosystem has become. Here are some of our highlights from the Twittersphere. JP Luchetti, Mubaloo’s consultancy...

Mobile search to drive app downloads and engagament

There are now millions of apps across the App Store and Google Play, not to mention Windows Marketplace and the new Amazon Appstore. With over 50% of the UK’s population owning a smartphone, and apps proving such a vital channel for keeping the consumer engaged, the...

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