Why implement a user centric approach to mobile strategy

In this video, JP Luchetti, Consultancy Director at Mubaloo discusses why companies need to adopt a user centric approach to mobile strategy. Rather than focus on business goals, JP argues that companies should focus on end users, because it’s about...

Mubaloo: Five time finalist at Appsters 2015

For the fourth year running, we are delighted to announce that Mubaloo has been shortlisted in this year’s Appsters in association with Apps World. This recognition is a testament to some of the projects we been involved in this year with some of the biggest companies...

The enterprise app economy

The enterprise world was once solidly dominated by PCs. Today, nearly all of the Fortune 500 are testing iPads. Combined, Apple and Android (and Android’s partners) represent nearly 91 percent of smartphones and tablets used today. Full...

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