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Google Analytics is changing

Google Analytics is changing

What is the change being made? Google are closing down Google Analytics mobile-apps reporting and replacing it with Google Analytics for Firebase.   What and who will it impact? This change will impact only customers who are using google analytics in an iOS or Android...

Bots and Artificial Intelligence: Part 1

There is a lot of expectation about the potential impact bots will have on our lives. Every major technology company, along with some promising innovators, are fiercely working on their own Artificial Intelligence (AI) offering in the race to become leaders, in what...

Personalisation: the key to getting it right

Mobile, is instant, personal and contextual. It is not only the ideal medium to help brands connect with consumers in a more relevant and targeted manner, but it is literally transforming what is possible in providing personal, contextual experiences. Providing a...

Beacons: Ad opportunity of dreams?

When loading certain news sites on a mobile phone today, it’s quite easy to see what drives people to use ad blockers. Even with a fast 4G connection, sites can be slow to load, full screen adverts take over the screen and what is usually a fluid scroll, turns into a...

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