Why implement a user centric approach to mobile strategy

In this video, JP Luchetti, Consultancy Director at Mubaloo discusses why companies need to adopt a user centric approach to mobile strategy.┬áRather than focus on business goals, JP argues that companies should focus on end users, because it’s about...

Day three at Gartner Symposium in tweets

Day three at Gartner Symposium ITxpo has been focused around the idea of using technology to enable the user; having a human centric approach to innovation strategy. In one of the first sessions of the morning, Microsoft took to the stage with a session titled...

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