Beacons – Stop Gap Technology?

In 2013 when iBeacons were quietly announced by Apple at WWDC, early speculation focused on using the technology in retail. While Mubaloo Innovation Lab has helped retailers and advertisers mature the consumer use cases and develop valuable solutions to help enhance...

Mobile Monday does IoT

Currently, there is a major, multi-million pound experiment in Bristol to create the smart city of the future. The Bristol is Open project includes high speed broadband, sensors everywhere and a £12 million supercomputer that will power a smarter city. Some of the key...

Mubaloo at FMCG E-Commerce brand management

On July 1st, Mubaloo will be speaking at the FMCG e-commerce brand management workshop hosted by Brand Online. With a focus on helping companies increase online sales, this event will look to educate brand markets about the science of e-commerce and the technology...

Beacons in Enterprise: The Opportunities

Beacon technology has huge potential in the enterprise space, however this opportunity is still relatively unexploited in the market, at least beyond retail. With the right application, location technology can help to drive value and impact processes, across multiple...

A BLE-powered future for the Internet of Things

With almost every major technology company in the world supporting and promoting the deployment of the ‘Internet of Things’, including IBM’s recent $3 billion investment, there is no denying that IoT is not just a passing fad. In order to create connected devices,...

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