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A dual-approach to mobile strategy

Mobile Strategy enables companies to adapt to the evolution of business technology, providing them with a competitive advantage that can see companies leapfrog ahead of competitors. Companies who are successful with mobile generally see huge improvements to their...

Mobile app analytics: driving adoption

Most people today will track what users are doing in their apps and will generate mountains of data, but unless you know what you are looking for, and why, the data is meaningless. Darren Ball, Mobile Strategy Consultant at Mubaloo, shares a framework we use to help...

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