Mobile Marketing: story of an acquisition

Mobile Marketing had already reported on the acquisition earlier this year, so were keen to see how IPG Mediabrands and Mubaloo had developed their collaboration over the course of 2016. Mobile Marketing caught up recently with Sarah Weller, Mubaloo Managing Director,...

Mobile Monday Bristol #6: Financial Services

The financial services market was one of the first to recognise the potential of mobile and, over recent years, we’ve seen huge leaps within this space. From the first balance checker app, through to mobile and contactless payments; mobile adoption has “tripled in the...

Mubaloo’s London team moves in with IPG Mediabrands

Three months ago we announced the very exciting news that Mubaloo had been acquired by IPG Mediabrands. This morning the London team packed up and left our office on the Strand, after being there for two and a half years, and moved into IPG Mediabrand’s office in...

Mubaloo joins IPG Mediabrands

Mubaloo recently announced that the company has joined IPG Mediabrands group. IPG Mediabrands has witnessed the changes mobile and digital is having across all aspects of media, consumer behaviour and how businesses operate. In recent years, CIOs and CMOs have needed...

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