Beacons – Stop Gap Technology?

In 2013 when iBeacons were quietly announced by Apple at WWDC, early speculation focused on using the technology in retail. While Mubaloo Innovation Lab has helped retailers and advertisers mature the consumer use cases and develop valuable solutions to help enhance...

Westminster Media Forum: The UK Fashion Industry

Mubaloo’s London MD, Sarah Weller, was invited to present at Westminster Media Forums’ recent Keynote Seminar: The UK Fashion Industry. With online and mobile business booming, what are the best approaches to ensuring that physical outlets play a complementary role in...

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