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FierceCMO: Mubaloo acquired by IPG Mediabrands

In this write up of Mubaloo’s acquisition, FierceCMO said: UK-based app developer and mobile agency Mubaloo has been acquired by ad agency IPG Mediabrands, in a move to increase IPG’s mobile campaign capabilities. “Mobile is clearly the future of...

Mobile Marketing: Mubaloo acquired by IPG Mediabrands

In this write up of Mubaloo’s acquisition, Mobile Marketing Magazine said: Mubaloo, one of the UK’s leading enterprise mobile consultancy firms, has been acquired by London-based marketing agency IPG Mediabrands, with the aim of extending Mediabrands’ full-service...

The Sunday Times: App, app and away

In this article, The Sunday Times looks into Mubaloo joining IPG Mediabrands. The last time Mark Mason sold his business, he intended to spend more time in his balloon. But within months he was starting up Mubaloo, a mobile app developer. Six years on and Mason has...

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