Mobile analytics for enterprise apps – data

This is a three part post about mobile analytics and why they matter for enterprise apps. This is part two. Understanding data There is a clear requirement for businesses to measure and monitor the performance and usage of these apps. How else will companies know...

Mobile analytics for enterprise apps

This is a three part post about mobile analytics and why they matter for enterprise apps.  Employees are now more IT savvy than ever, expecting the apps they use in the workplace to be as easy-to-use as the ones they use in their personal lives. In fact, according to...

Apple app analytics

When iOS 8 gets released in the Autumn, Apple is introducing the ability to include system based analytics, to get a better understanding of how apps are used. Being system based is a key differentiator for the incoming Apple analytics. Current analytics platforms,...

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