Princess Royal Training Award for Unipart

We are proud to announce that Unipart has been recognised by the Princess Royal Training Awards, winning the ‘Using Technology Effectively’ award, for their e-Coaching App, developed by Mubaloo. This award celebrates excellence in training and skills development and...

Mobile app analytics: driving adoption

Most people today will track what users are doing in their apps and will generate mountains of data, but unless you know what you are looking for, and why, the data is meaningless. Darren Ball, Mobile Strategy Consultant at Mubaloo, shares a framework we use to help...

Beacon Technology in Healthcare

As mobile technologies in healthcare becoming increasingly commonplace, we are now in a position to innovate further in order to provide the best service for patients and best work conditions for staff. Beacon technology is a simple to deploy and inexpensive solution...

Mobile app analytics: driving adoption

Mobile app user adoption success is driven by awareness, engagement and retention. If your app fails to achieve adoption, it will fail to achieve results. A thorough knowledge of user behaviour will give you a deeper understanding of how to drive successful adoption....

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